Option 3 Essay Example | Topics and Well Written Essays - 750 words

Option 3 - Essay Example The new burger consists of a seven inch burger served with some French fries and a medium glass of Coca Cola at a considerate price of $6.25. It has made the burger longer as compared to the previous ones to draw more customers. It has used hyperbole in its advertisement that is evident in the commercial picture. Hyperbole develops strong impressions of the potential customers creating suspense that leads to purchase. The trope has targeted the young generation due to the use of sexual desires in its contexts. Use of phrases such as ‘feel your desire with something long and juice...’ has been used to portray sexual scenes (Nudd). The picture also reveals a seven-inch burger with a woman’s mouth wide open. The burger seems so big that it cannot fit into her mouth and a ‘dirty minded person’ is bound to think of something more sexual. Young women and teenage girls have been represented in the advertisement due to the sexual appeals of the long seven-inc h burger. Burger King has used this fact to portray the large size of the Burger. Most modern day commercials have adopted the use of sexual desires because research has proved that sexuality tend to seek more attention. Teenagers have been targets using sexual appeals due to their experiences from school lectures. Moreover, they are also addicted to junk foods as compared to adults. They form the larger share of the population and are frequent visitors of fast food chains such as Burger King. The use of hyperbole to describe the seven-incher has attracted more teenagers since it has given a different impression of the burger. Most teenagers are subject to impulse buying that do not require making of rational decisions. Awareness can also be caused through sharing of experiences. Teenagers also tend to have the same tastes and preferences when it comes to matters of food and diet. Sharing of information about the burger maybe done using social networks such as

Build and Sustain an Innovative Work Environment Assignment - 2

Build and Sustain an Innovative Work Environment - Assignment Example The principle aligns those of Virgin Atlantic Red’s business needs since it depends on customers to buy the services. Another underlying principle is that innovation should drive the core business process (Davila, Epstein, & Shelton, 2012). Virgin Atlantic Little Red is always in a constant need for new ways of providing goods and services to their customers thus the principle aligns with its business needs. In addition, the innovation plan relies on the principle of becoming ten times better with the new ideas (Boons, & LÃ ¼deke-Freund, 2013). The new idea should prove better than the previous and even far much better than those of the competitors. There are many domestic flights in the UK and Virgin Atlantic Little aims at becoming a leader in the industry thus the principle serves its business interests. A major area, that requires the pilot program, is the service provisions especially the flight services. Onboard services like inflight entertainment and connectivity will suit the pilot program since it proposes the provision of unique experiences to the passengers on board. The program might as well suit booking services with a strong emphasis on quick and reliable booking system to the customers. The plan begins notifying the management to know how best the staff can implement the proposal. In the implementation stage, it is also imperative to develop time frame for all activities specifying duration for their completion. On the other hand, the plan will have performance indicators to notify the implementing team on the success of the plan in meeting set goals and objectives. Moreover, the implementation plan should have a monitoring mechanism and assign duties to specific individuals. The communication plan in this proposal entails developing a comprehensive plan that states where chains of command come from and those who take the orders. Commands should come from the executive management who also has to state clearly the objectives and