Physics of Music Essay - 851 Words

He who understands nothing but chemistry does not truly understand chemistry either Georg Christoph Lichtenberg (1742-1799) Music is not purely a form of art. There is a great deal of science that goes behind the production of beautiful musical sounds. In order to understand how music is possible, one must have an understanding of physics. Physics allows us to create musical instruments with different tone qualities and the ability to be played in a certain way to produce a specific pitch or note. Music is sound, and sound is vibrations or waves that are at the right frequency to be perceived by the human ear. Audible vibrations are waves with a frequency between 16 and 20,000 vibrations per second. So what causes sound waves?†¦show more content†¦The frequency of a vibrating string is 1) inversely proportional to its length, 2) directly proportional to the square root of the tension, and 3) inversely proportional to the square root to the mass per unit length. Waves with a higher frequency create a higher pitch. Therefore, to create a higher pitch on a stringed instrument you use your finger to fix the string farther down to make it shorter, use the tuning pegs to tighten the string, or play on a thinner string. Since there are no strings involved in wind instruments a different technique must be used to create a sound. In wind instruments, sound is passed through an air column. There are some differences in the physics of these vibrations. The motion in the air column is longitudinal rather than transverse like the motion of the waves in the string. Also, there is an open end and a closed end of the air column rather than the two closed ends of the string. In reed instruments such as the clarinet and saxophone, the sound is produced by the reed, a thin piece of cane that is placed on the mouthpiece in front of a slit that is slightly smaller than the reed. When air is forced through the instrument, the difference in pressure on either side of the reed causes it to move towards the slit. The reeds elasticity eventually causes the reed to move back to its original position causing a vibration. The pitch is determined by the length of the air column. The air column isShow MoreRelatedThe Physic s of Music Essay examples880 Words   |  4 PagesPhysical science is the study of non-living matter which I will be talking about the physics of music, and how pitch and frequency play a role together in science. Physics is known to be the most fundamental science, based on the principle and concepts. It deals with matter, motion, force, and energy, (Shipman-Wilson Higgins, 2013). In this report I will be dealing with pitch, frequency sound and waves which are also dealing with physical science and how they our related. Sound is (a) the physicalRead MoreBiography of Albert Einstein Essay795 Words   |  4 PagesGerman-born theoretical physicist, which is a part of physics that employs a system using mathematical concepts and languages. He developed the General theory of relativity, which is a part of mathematics that is devoted to finitely generated groups of gravitation and is the current description of gravitation in modern physics. He is well known for his mass-energy equivalence formula E=mc2. His Notable awards are the Nobel Prize in Physics 1921, which is an award that is awarded once a year byRead MoreA Look At The Sound Of Music1550 Words   |  7 PagesA Look at the Sound of Music As a college student, I have seen innumerable people walking by with their headphones in, using music to block out the rest of the world. With the convenience of an iPhone or other smart phone, listening to music has become so casual. With the press of a button, voila! Miley Cyrus is at the tips of your fingertips. It’s become so normalized that these same people seldom think about the science behind that noise in your ear. A disturbance in space results in a periodicRead MoreThe Greatest Thinker Of The 20th Century1655 Words   |  7 PagesEinstein Albert Abraham Einstein. It is a name we all know, the name of, perhaps, the greatest thinker of the 20th century. He revolutionized the world with his thinking, not just in physics, but also in philosophy, ethics, and religion. In 2000, he was named Time Magazine’s â€Å"Person of the Century†. That alone can tell you how much Einstein affected the way one sees the world. He changed the world so much, that his formulas and hypotheses are held as the foundation for modern science. Every greatRead MoreEssay about Flute Acoustics546 Words   |  3 PagesA flute blows a rapid jet of air across the embouchure hole. The pressure inside the players mouth is above atmospheric (usually 1kpa: just enough to support a 10cm height difference in a water manometer). (http://newt.phys.unsw.edu.au/music/) The work done to accelerate the air in this jet is the source of power input to instrument. Sound requires an oscillating motion or air flow. In the flute, the air jet, and the resonance in the air in instrument produces an oscillating component of theRead MoreWhat I Want With My Life781 Words   |  4 Pagesadvancement of human knowledge. â€Å"Physics and Music? How in the world are those fields related?† When I would speak to people about my interests they would ask, â€Å"Are you doing physics as a substitute for your music career?† or vice versa. I refuse to choose between science and the arts; I want to do both. Thankfully, physics is one of the most all-encompassing and applicable fields in science. In the future I would like to find the overlap between physics and music. By understanding the workings ofRead MoreEssay on Physics in Everyday Life1684 Words   |  7 PagesPhysics in Everyday Life 1 Just about everything you do from moving to eating to listening to music involves physics. Now that I have really explored them I think it is hard to go about our day and not do something that involves physics. Some of the things I will talk about are getting out of bed, the eye and how eye glasses help a person see better, speakers, the Frisbee, sailing, and the pulleys I use to get my jeep unstuck in the mud when I ride in the woods. All of theseRead More Physics of Electric Guitars Essay1309 Words   |  6 PagesIntroduction More than any other instrument, the electric guitar has shaped and redefined music in the last century. Although popular culture did not pay much attention to it when it was first introduced in the 1930s, it has since become equated with the very essence of rock and roll music. On an international level, the electric guitar is by far the most famous instrument to come out of the United States (howstuffworks.com). Background Inventors have been playing with the ideaRead MorePhysics of drums1199 Words   |  5 Pages The Physics of the Drums Physics plays a large role in the production of music. It provides an explanation on how instruments create their sounds and how we interpret them. Many factors determine the sound created from instruments such as tension, resonance, size, shape, material and thickness. One of the world’s oldest and most basic instrument is the drum. The drum can be related to numerous topics in the science of physics. It is a member of the percussion family and usually produces soundsRead MoreEssay about Sound715 Words   |  3 Pages Resonance and Sound†¦Physics and Music Since sound is the medium of music, most of the physics of music is the physics of sound. Its important to remember that sound waves are compression waves. You can imitate a compression wave by stretching out a slinky (you do have a slinky, dont you?) and flicking your finger against a coil at the end. Sound waves are not like the waves on the ocean or the waves you get by waving a stretched-out rope. Take a tuning fork (you do have a tuning fork

Know What an Old Pro is Saying About Writing Task 2 Opinion Essay Samples

Know What an Old Pro is Saying About Writing Task 2 Opinion Essay Samples The attractiveness of Shakespearean works is that every one of them conveys a one of a kind social message that is true even today. Communication is the action of transferring information from 1 source to another. Each communication involves no less than a sender, a receipt, and a message. The Fight Against Writing Task 2 Opinion Essay Samples If you merely discuss both views and fail to provide your opinion you will lose marks. You might also be requested to Discuss both views and supply you with opinion' or Discuss either side of the argument and provide your opinion'. You've got to talk about BOTH of them and also provide your opinion. Talk about both views and provide your opinion. The Downside Risk of Writing Task 2 Opinion Essay Samples Young men and women who don't have qualifications from a university or college isn't going to have the ability to compete. As you're selecting a writer, you may use the spare time to study. For instance, it is not possible to develop into a doctor, teacher or lawyer without having the appropriate degree. Some people think that studying at university or college is the very best route to a prosperous career, while some think that it is preferable to get a work straight after school. Within this article let's discuss every one of them in brief. Furthermore, it's very unlikely that you'll be able to utilize it in the particular question you have on your test day. This amazing website, including experienced business for 9 decades, is one of the main pharmacies The Collection Of Best 15 Opinion Essay Topics To Write AboutIf you are fighting to get a subject for your opinion paper, don't hesitate to use our help. You can choose the test as soon because you can earn a booking however you should enable some time for additional study to make sure that you receive a better result. Writing Task 2 Opinion Essay Samples - What Is It? This post will allow you to overcome these problems and offer you a sample answer. The perfect way to be prepared to write about such topics is to be acquainted with them. The major issue is that the question isn't answered. You might also have to examine different aspects of an issue and then outline your ideas for solving it. Now you know the structures you should take a look at our task two sample answers to observe how they've been used in practice. Many students don't succeed in such questions because they don't do what the question asks them to do and they don't use an acceptable structure. Try out this opinion essay question about the price of space exploration. The Downside Risk of Writing Task 2 Opinion Essay Samples To summarize, teenagers ought to be made to partake in unpaid work as a portion of their schooling because it is going to help them learn things they wouldn't ordinarily learn away from their teachers and it is going to also boost their likelihood of getting into third level education. For example, junior citizens usually ask their friends until they come to a last decision on buying an intelligent phone. Students are getting more and more reliant on computers. For those reaso ns mentioned previously, it appears to me that students are somewhat more likely to be effective in their careers should they continue their studies beyond school level. Other individuals believe it's up to each person to be environmentally responsible. As the identical time, personality is also the main element to form an individual. Today it's almost not possible to see human environment without animals. Irrespective of wealth or factors, it has to be free for everybody. Up in Arms About Writing Task 2 Opinion Essay Samples? This IELTS Writing task simply asks you to provide your opinion, which seems to be an extremely open question. It's possible for you to take my online IELTS Writing Practice Test anywhere on the planet and find a score, corrections, and feedback in only two days. Students often utilize search engines to answer a question and just copy the text from a site, instead of thinking about the question. They have a hard time in writing if they do not have a draft or outline to follow. Drafting and planning along with researching should be done in order to have a simple writing. Within this post, you will locate a discussion and plans that will be able to help you build up ideas. You can locate the complete list on the IELTS official site. Now let's think about the subject and produce some ideas. Here's What I Know About Writing Task 2 Opinion Essay Samples Do your best in writing the essay and be sure that you aren't going to incorporate any opinions. The great thing is that there are a few typical IELTS essay topics but not the questions. Our sample essay has an easy but fantastic introduction in which it demonstrates that the examinee has knowledge of this issue and clearly states the writer's position to prepare the remainder of the essay. IELTS opinion essays are extremely typical in the exam. PaperCoach can assist you with all your papers, so take a look at the moment! You learn to compose papers. Essays term papers dissertations and a lot more.

Mkt 505 Courseguide Free Essays

MKT 505 – International Marketing COURSE DESCRIPTION This course reviews the organization for international marketing, foreign demand analysis, product development and policies, trade channels, promotion policies, pricing, and legal aspects. Emphasis is on development of effective international marketing strategy addressing the major global market areas (Europe, Africa, Asia, and the Americas). INSTRUCTIONAL MATERIALS Required Resources Keegan, W. We will write a custom essay sample on Mkt 505 Courseguide or any similar topic only for you Order Now J. , Green, M. C. (2011). Global marketing: 2011 custom edition (6th ed. ). Upper Saddle River, NJ: Prentice Hall / Pearson. Supplemental Resources Colton, D. A. , Roth, M. S. Bearden, W. O. (2010). Drivers of international e-Tail performance: The complexities of orientations and resources. Journal of International Marketing, 18(1), 1-22. Friedman, T. L. (2005). The World is flat 3. 0: A brief history of the twenty-first century, New York, NY: Picador. McCue, S. (2006). Force to force: Building profitable e-commerce strategies. Mason, OH: Thomson Higher Education. Mulki, J. , Jaramillo, J. , Locanders, W. (2009). Critical role of leadership on ethical climate and salesperson behaviors. Journal of Business Ethics, 86(2), 125-141. Okazaki, S. , Mueller, B. Taylor, C. (2010). Global consumer culture positing: Testing perceptions of soft-sell and hard-sell advertising appeals between U. S. and Japanese consumers. Journal of International Marketing, 18(2), 20-34. Santos, N. J. , Laczniak, G. R. (2009). Marketing to the poor: An integrative justice model for engaging impoverished market segments. Journal of Public Policy Marketing, 28(1), 3-15. COURSE LEARNING OUTCOMES 1. Formulate, implement, and evaluate effective marketing strategies based on an analysis of global operating environments, market dynamics, and internal capabilities. 2. Analyze the major economic, cultural, and political/legal aspects of the international business environment, including the economic dynamics of foreign trade, impact of regional and global trade integration, and key cultural dimensions affecting marketing operations. 3. Assess the potential risks and benefits of various international markets and formulate ffective market entry strategies to support foreign market expansion. 4. Integrate global information systems in the use of market research. 5. Integrate the concepts of market segmentation, product development, and pricing policies into viable marketing strategy to fit a variety of international market environments. 6. Configure product distribution channels and logistics to meet marketing objectives and fit a variety of global market envi ronments. 7. Analyze an integrated marketing communication (IMC) strategy to support global marketing operations. 2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 1 of 17 MKT 505 – International Marketing 8. Evaluate and adapt corporate marketing strategies to fit the changing dynamics of foreign markets and foster a competitive advantage. . Develop and integrate global e-Commerce into the marketing strategy. 10. Use technology and information resources to research issues in international marketing. 11. Write clearly and concisely about international marketing using proper writing mechanics. WEEKLY COURSE SCHEDULE The standard requirement for a 4. 5 credit hour course is for students to spend 13 . 5 hours in weekly work. This includes preparation, activities, and evaluation regardless of delivery mode. Week 1 Preparation Reading(s) o Chapter 1: Introduction to Global Marketing o Case 1-2: McDonald’s Expands Globally While Adjusting Its Local Recipe Activities †¢ †¢ Discussions Evaluation †¢ 2 †¢ None Reading(s) o Chapter 2: The Global Economic Environment o Chapter 3: Regional Market Characteristics and Preferential Trade Agreements Preparation 20 Preparation, Activities, and Evaluation Points e-Activity o Research the NAFTA trade agreement to determine the pros and cons of the agreement and the ethical issues of outsourcing as a byproduct of the agreement. Be prepared to discuss Activities †¢ †¢ Discussions Evaluation †¢ 3 †¢ None Reading(s) o Chapter 4: Social and Cultural Environments o Chapter 5: The Political, Legal, and Regulatory Environments o Case 4-1 Disney Adapts to Cultural Differences e-Activity o Research the marketing mistakes that were made at Euro Disney. Be prepared to discuss. o Go to the Transparency International Website, located at http://www. transparency. org/, to review the global corruption Preparation 20 †¢  ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 2 of 17 MKT 505 – International Marketing links. Determine the pros and cons of doing business in countries that are recognized as being corruptive. Be prepared to discuss. Activities †¢ Discussions Evaluation †¢ 4 Case Study 1: Acer (Case 1-3) 20 280 Preparation Reading(s) o Chapter 6: Global Information Systems and Market Research o Chapter 7: Segmentation, Targeting, and Positioning o Case 6-1: Market Research Transforms Coach Activities †¢ †¢ Discussions Evaluation †¢ Case Study 2: America’s Cuban Conundrum (Case 5-1) 20 240 5 Preparation Reading(s) o Chapter 8: Importing, Exporting, and Sourcing o Chapter 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances o Case 9-2: Jaguar’s Passage to India Activities †¢ †¢ Discussions Evaluation †¢ None Reading(s) o Chapter 10: Brand and Product Decisions in Global Marketing o Chapter 11: Pricing Decisions o Case 11-2: LVMH and Luxury Goods Marketing e-Activity o Research the NAFTA trade agreement and be prepared to discuss the pros and cons of the agreement and the ethical issues of outsourcing as a byproduct of the agreement. Be prepared to discuss. o The top-ranked brands for 2008 are shown in the textbook as Table 10-2. Browse through the list and choose any brand that interests you. Compare its 2008 ranking with the most recent ranking at http://www. usinessweek. com/interactive_reports/top_brands. html. Determine how the brand’s ranking has changed and support your assessment with outside sources. Be prepared to discuss. 20 6 Preparation †¢ †¢  ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or othe rwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 3 of 17 MKT 505 – International Marketing Activities †¢ Discussions Evaluation †¢ 7 †¢ Case Study 3: Carmakers Target Gen Y (Case 7-2) Preparation Reading(s) o Chapter 12: Global Marketing Channels and Physical Distribution o Chapter 13: Global Marketing Communications Decisions I: Advertising and Public Relations o Case 12-1: Tesco Expands in the United States Activities †¢ Discussions Evaluation †¢ 8 †¢ None Preparation Reading(s) o Chapter 14: Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, Special Forms of Marketing Communications o Chapter 16: Strategic Elements of Competitive Advantage o Case 16-2: Kodak n the Twenty-First Century Activities †¢ Discussions Evaluation †¢ 9 Case Study 4: Advertising, Public Relations, and the 2008 Beijing Olympics (Case 13-1) 20 240 20 20 240 Preparation Reading(s) o Chapter 15: Digital Revolution o Case 15-1: Global Marketers Use Social Media Activities †¢ †¢ Discussions Evaluation †¢ None Reading(s) o Chapter 17: Leadership, Organization, and Corporate Social Responsibility o Case 17-2 Boeing versus Airbus: A Battle for the Skies e-Activity o Research the news and present a company that has currently violated its commitment to corporate social responsibility 20 10 Preparation †¢ †¢  ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 4 of 17 MKT 505 – International Marketing (CSR). Be prepared to discuss. Activities †¢ Discussions Evaluation †¢ 11 †¢ Case Study 5: eBay in Asia (Case 15-2) Preparation Reading(s) o Case 4-2: Barbie: Growing Pains as the American Girl Goes Global o Case 10-2: The Smart Car Activities †¢ Discussions Evaluation †¢ None 20 20 240 GRADING SCALE – GRADUATE Assignments Case Study 1: Acer (Case 1-3) Case Study 2: America’s Cuban Conundrum (Case 5-1) Case Study 3: Carmakers Target Gen Y† (Case 7-2) Case Study 4: Advertising, Public Relations, and the 2008 Beijing Olympics (Case 13-1) Case Study 5: eBay in Asia (Case 15-2) Participation (22 discussions worth 10 points apiece) Totals Total Points 280 240 240 240 240 220 1,460 % of Grade 19% 16% 16% 16% 16% 15% 100% Points 1,314 – 1,460 1,168 – 1,313 1,022 – 1,167 Below 1,022 Percentage 90% – 100% 80% – 89% 70% – 79% Below 70% Grade A B C F  ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 5 of 17 MKT 505 – Assignments and Rubrics Case Study 1: Acer (Case 1-3) Due Week 3 and worth 280 points Write a 4-5 page report that answers the following: 1. Acer’s strategy has been described as â€Å"divide and conquer. † Compare and contrast this to Lenovo’s strategy. . Explain how the â€Å"global markets-local markets† paradox figures into Stan Shih’s strategy for China. 3. Determine what strategies Acer can apply to become the world’s third-largest PC company, behind Dell and Hewlett-Packard. 4. Even before the current economic crisis deepened, growth in the U. S. PC market had begun to slow down. Despite strong competition from Dell and Hewlett-Packard, Acer’s U. S. market share increased from 1 percent in 2004 to 3. 3 percent by the end of 2006. Analyze Acer’s prospects for gaining further share in the United States. . Provide evidence from at least three (3) qualified sources with the answer to number four, e. g. , textbook, peer-reviewed journals, government, or professional organizations Websites. Note: Properly cite your sources in the report and on a separate reference page that follows the APA style conventions. Your assignment must: †¢ Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. †¢ The specific Course Learning Outcomes associated with this assignment are: †¢ †¢ †¢ Formulate, implement, and evaluate effective marketing strategies based on an analysis of global operating environments, market dynamics, and internal capabilities. Use technology and information resources to research issues in international marketing. Write clearly and concisely about international marketing using proper writing mechanics. Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. Points: 280 Criteria 1. Acer’s strategy has been described as â€Å"divide and conquer. † Compare and contrast this to Lenovo’s strategy. Weight: 20% 2. Explain how the â€Å"global markets-local markets† paradox figures Case Study 1: Acer (Case 1-3) Unacceptable (Below 70% F) Did not submit or incompletely compared and contrasted Acer’s strategy to Lenovo’s strategy. Did not submit or incompletely explained how the Fair (70-79% C) Partially compared and contrasted Acer’s strategy to Lenovo’s strategy. Proficient (80-89% B) Satisfactorily compared and contrasted Acer’s strategy to Lenovo’s strategy. Exemplary (90-100% A) Thoroughly compared and contrasted Acer’s strategy to Lenovo’s strategy. Partially explained how the â€Å"global markets-local Satisfactorily Thoroughly explained how the explained how the â€Å"global markets-local â€Å"global markets-local  ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 6 of 17 MKT 505 – Assignments and Rubrics into Stan Shih’s strategy for China. Weight: 20% â€Å"global marketslocal markets† paradox figures into Stan Shih’s strategy for China. Did not submit or incompletely determined what strategies Acer can apply to become the world’s third largest PC company, behind Dell and Hewlett-Packard. Did not submit or incompletely analyzed Acer’s prospects for gaining further share in the United States. No references provided. markets† paradox figures into Stan Shih’s strategy for China. Partially determined what strategies Acer can apply to become the world’s third largest PC company, behind Dell and HewlettPackard. Partially analyzed Acer’s prospects for gaining further share in the United States. markets† paradox figures into Stan Shih’s strategy for China. Satisfactorily determined what strategies Acer can apply to become the world’s third largest PC company, behind Dell and HewlettPackard. Satisfactorily analyzed Acer’s prospects for gaining further share in the United States. markets† paradox figures into Stan Shih’s strategy for China. Thoroughly determined what strategies Acer can apply to become the world’s third largest PC company, behind Dell and HewlettPackard. Thoroughly analyzed Acer’s prospects for gaining further share in the United States. 3. Determine what strategies Acer can apply to become the world’s third largest PC company, behind Dell and Hewlett-Packard. Weight: 20% 4. Analyze Acer’s prospects for gaining further share in the United States. Weight: 20% 5. 3 References Weight: 10% 6. Clarity and writing mechanics. Weight: 10% More than 6 errors present Does not meet the required number of references; some or all references poor quality choices. 5-6 errors present Meets number of required references; all references high quality choices. 3-4 errors present Exceeds number of required references; all references high quality choices. 0-2 errors present  ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 7 of 17 MKT 505 – Assignments and Rubrics Case Study 2: America’s Cuban Conundrum (Case 5-1) Due Week 4 and worth 240 points Write a 4-5 page report that answers the following: 1. Analyze the key issue that prompted the EU to take the Helms-Burton dispute to the WTO. 2. Decide who benefits and who suffers from an embargo of this type and explain your rationale. . Compose a resolution to the trade situation between the U. S. and Cuba. 4. Given that trade relations resume between the U. S. and Cuba, determine what type of economic barriers would have to be overcome by a U. S. firm to conduct business successfully in Cuba. Your assignment must: †¢ Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length. †¢ The specific Course Learning Outcomes associated with this assignment are: †¢ Analyze the major economic, cultural, and political/legal aspects of the international business environment, including the economic dynamics of foreign trade, impact of regional and global trade integration, and key cultural dimensions affecting marketing operations. Use technology and information resources to research issues in international marketing. Write clearly and concisely about international marketing using proper writing mechanics. †¢ †¢ Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. Points: 240 Criteria 1. Analyze the key issue that prompted the EU to take the Helms-Burton dispute to the WTO. Weight: 20% Case Study 2: America’s Cuban Conundrum (Case 5-1) Unacceptable (Below 70% F) Did not submit or incompletely analyzed the key issue that prompted the EU to take the Helms-Burton dispute to the WTO. Did not submit or incompletely decided who benefits and who suffers from an embargo of this type and explain your rationale. Did not submit or incompletely composed a Fair (70-79% C) Partially analyzed the key issue that prompted the EU to take the HelmsBurton dispute to the WTO. Partially decided who benefits and who suffers from an embargo of this type and explain your rationale. Partially composed a resolution to the trade situation Proficient (80-89% B) Satisfactorily analyzed the key issue that prompted the EU to take the Helms-Burton dispute to the WTO. Satisfactorily decided who benefits and who suffers from an embargo of this type and explain your rationale. Satisfactorily composed a resolution to the Exemplary (90-100% A) Thoroughly analyzed the key issue that prompted the EU to take the HelmsBurton dispute to the WTO. Thoroughly decided who benefits and who suffers from an embargo of this type and explain your rationale. Thoroughly composed a resolution to the 2. Decide who benefits and who suffers from an embargo of this type and explain your rationale. Weight: 20% 3. Compose a resolution to the trade situation between the U. S. and  ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 8 of 17 MKT 505 – Assignments and Rubrics Cuba. Weight: 25% resolution to the trade situation between the U. S. and Cuba. Did not submit or incompletely determined what type of economic barriers would have to be overcome by a U. S. irm to conduct business successfully in Cuba. More than 6 errors present between the U. S. and Cuba. Partially determined what type of economic barriers would have to be overcome by a U. S. firm to conduct business successfully in Cuba. 5-6 errors present trade situation between the U. S. and Cuba. Satisfactorily determined what type of economic barriers would have to be overcome by a U. S. firm to conduct bus iness successfully in Cuba. 3-4 errors present trade situation between the U. S. and Cuba. Thoroughly determined what type of economic barriers would have to be overcome by a U. S. irm to conduct business successfully in Cuba. 4. Given that trade relations resume between the U. S. and Cuba, determine what type of economic barriers would have to be overcome by a U. S. firm to conduct business successfully in Cuba. Weight: 25% 5. Clarity and writing mechanics. Weight: 10% 0-2 errors present  ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 9 of 17 MKT 505 – Assignments and Rubrics Case Study 3: Carmakers Target Gen Y (Case 7-2) Due Week 6 and worth 240 points Write a 4-5 page report that answers the following: 1. Explain the strategy behind Asian automakers targeting Gen Y. 2. Analyze the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. 3. Determine the rationale behind Toyota’s decision to limit the number of Scion vehicles available for sale. Do you agree or disagree? Provide a rationale. 4. Research current strategies that Ford and GM are using to cater to this particular market segment. Your assignment must: †¢ Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. †¢ The specific Course Learning Outcomes associated with this assignment are: †¢ †¢ †¢ Integrate the concepts of market segmentation, product development, and pricing policies into viable marketing strategy to fit a variety of international market environments. Use technology and information resources to research issues in international marketing. Write clearly and concisely about international marketing using proper writing mechanics. Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. Points: 240 Criteria 1. Explain the strategy behind Asian automakers targeting Gen Y. Weight: 20% 2. Analyze the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. Weight: 20% Case Study 3: Carmakers Target Gen Y (Case 7-2) Unacceptable (Below 70% F) Did not submit or incompletely explained the strategy behind Asian automakers targeting Gen Y. Did not submit or incompletely analyzed the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. Did not submit or incompletely determined the Fair (70-79% C) Partially explained the strategy behind Asian automakers targeting Gen Y. Partially analyzed the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. Proficient (80-89% B) Satisfactorily explained the strategy behind Asian automakers targeting Gen Y. Satisfactorily analyzed the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. Satisfactorily determined the rationale behind Exemplary (90-100% A) Thoroughly explained the strategy behind Asian automakers targeting Gen Y. Thoroughly analyzed the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. 3. Determine the rationale behind Toyota’s decision to limit the Partially determined the rationale behind Toyota’s decision to Thoroughly determined the rationale behind  ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 10 of 17 MKT 505 – Assignments and Rubrics number of Scion vehicles available for sale. Do you agree or disagree? Provide a rationale. Weight: 25% rationale behind Toyota’s decision to limit the number of Scion vehicles available for sale. Provided a rationale for agreement or disagreement. Did not submit or incompletely researched current strategies that Ford and GM are using to cater to this particular market segment. More than 6 errors present limit the number of Scion vehicles available for sale. Provided a partial rationale for agreement or disagreement. Partially researched current strategies that Ford and GM are using to cater to this particular market segment. Toyota’s decision to limit the number of Scion vehicles available for sale. Provided a satisfactory rationale for agreement or disagreement. Satisfactorily researched current strategies that Ford and GM are using to cater to this particular market segment. 3-4 errors present Toyota’s decision to limit the number of Scion vehicles available for sale. Provided a thorough rationale for agreement or disagreement. Thoroughly researched current strategies that Ford and GM are sing to cater to this particular market segment. 0-2 errors present 4. Research current strategies that Ford and GM are using to cater to this particular market segment. Weight: 25% 5. Clarity and writing mechanics. Weight: 10% 5-6 errors present  ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be cop ied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 11 of 17 MKT 505 – Assignments and Rubrics Case Study 4: Advertising, Public Relations, and the 2008 Beijing Olympics (Case 13-1) Due Week 8 and worth 240 points Write a 4-5 page report that answers the following: 1. Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. 2. Assess the reasons why protesters and activists target events such as the Olympics. 3. Evaluate whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity. 4. Analyze how well of a job the companies identified in this case did in anticipating and responding to the protests. Your assignment must: †¢ Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific Course Learning Outcomes associated with this assignment are: †¢ †¢ †¢ Analyze an integrated marketing communication (IMC) strategy to support global marketing operations. Use technology and information resources to research issues in international marketing. Write clearly and concisely about international marketing using proper writing mechanics. Grad ing for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. Points: 240 Criteria 1. Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. Weight: 20% Case Study 4: Advertising, Public Relations, and the 2008 Beijing Olympics (Case 13-1) Unacceptable (Below 70% F) Did not submit or incompletely analyzed the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. Did not submit or incompletely assessed the reasons why protesters and activists target events such as the Fair (70-79% C) Partially analyzed the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. Proficient (80-89% B) Satisfactorily analyzed the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. Exemplary (90-100% A) Thoroughly analyzed the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. 2. Assess the reasons why protesters and activists target events such as the Olympics. Weight: 20% Partially assessed the reasons why protesters and activists target events such as the Olympics. Satisfactorily assessed the reasons why protesters and activists target events such as the Olympics. Thoroughly assessed the reasons why protesters and activists target events such as the Olympics.  ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 12 of 17 MKT 505 – Assignments and Rubrics 3. Evaluate whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity. Weight: 25% Olympics. Did not submit or incompletely evaluated whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity. Did not submit or incompletely analyzed how well of a job the companies identified in this case did in anticipating and responding to the protests. More than 6 errors present Partially evaluated whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity. Partially how well of a job the companies identified in this case did in anticipating and responding to the protests. Satisfactorily evaluated whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity. Satisfactorily how well of a job the companies identified in this case did in anticipating and responding to the protests. Thoroughly evaluated whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity. Thoroughly how well of a job the companies identified in this case did in anticipating and responding to the protests. 4. Analyze how well of a job the companies identified in this case did in anticipating and responding to the protests. Weight: 25% 5. Clarity and writing mechanics. Weight: 10% 5-6 errors present 3-4 errors present 0-2 errors present  ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 13 of 17 MKT 505 – Assignments and Rubrics Case Study 5: eBay in Asia (Case 15-2) Due Week 10 and worth 240 points Write a 4-5 page report that answers the following: 1. Analyze the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided 2. Compare and contrast the strategies used by Yahoo and eBay in their Asian market approach. 3. Assess what eBay’s shift to giving control of its main China operation to Tom Online signifies. 4. Formulate some additional strategies that eBay could use in the Asian market. Your assignment must: †¢ Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. †¢ The specific Course Learning Outcomes associated with this assignment are: †¢ †¢ †¢ Evaluate and adapt corporate marketing strategies to fit the changing dynamics of foreign markets and foster a competitive advantage. Use technology and information resources to research issues in international marketing. Write clearly and concisely about international marketing using proper writing mechanics. Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. Points: 240 Criteria 1. Analyze the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided. Weight: 20% Case Study 5: eBay in Asia (Case 15-2) Unacceptable (Below 70% F) Did not submit or incompletely analyzed the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided. Did not submit or incompletely compared and contrasted the strategies used by Yahoo and eBay in their Asian market approach. Did not submit or Fair (70-79% C) Partially analyzed the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided. Partially compared and contrasted the strategies used by Yahoo and eBay in their Asian market approach. Proficient (80-89% B) Satisfactorily analyzed the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided. Satisfactorily compared and contrasted the strategies used by Yahoo and eBay in their Asian market approach. Satisfactorily Exemplary (90-100% A) Thoroughly analyzed the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided. Thoroughly compared and contrasted the strategies used by Yahoo and eBay in their Asian market approach. Thoroughly 2. Compare and contrast the strategies used by Yahoo and eBay in their Asian market approach. Weight: 20% 3. Assess what eBay’s Partially assessed 2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 14 of 17 MKT 505 – Assignments and Rubrics shift to giving control of its main China operation to Tom Online signifies. Weight: 25% incompletely assessed what eBay’s shift to giving control of its main China operation to Tom Online signifies. Did not submit or incompletely formulated some additional strategies that eBay could use in the Asian market. More than 6 errors present what eBay’s shift to giving control of its main China operation to Tom Online signifies. assessed what eBay’s shift to giving control of its main China operation to Tom Online signifies. Satisfactorily formulated some additional strategies that eBay could use in the Asian market. 3-4 errors present assessed what eBay’s shift to giving control of its main China operation to Tom Online signifies. 4. Formulate some additional strategies that eBay could use in the Asian arket. Weight: 25% 5. Clarity and Writing Mechanics. Weight: 10% Partially formulated some additional strategies that eBay could use in the Asian market. 5-6 errors present Thoroughly formulated some additional strategies that eBay could use in the Asian market. 0-2 errors present  ©2011 Strayer University. All Rights Reserved. This document contains Strayer Univer sity Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 15 of 17 MKT505 – Student Notes Weekly Course Schedule The purpose of the course schedule is to give you, at a glance, the required preparation, activities, and evaluation components of your course. For more information about your course, whether on-ground or online, access your online course shell. The expectations for a 4. 5 credit hour course are for students to spend 13. 5 hours in weekly work. This time estimate includes preparation, activities, and evaluation regardless of the delivery mode. Instructional Materials In order to be fully prepared, obtain a copy of the required textbooks and other instructional materials prior to the first day of class. When available, Strayer University provides a link to the first three (3) chapters of your textbook(s) in eBook format. Check your online course shell for availability. Review the online course shell or check with your professor to determine whether Internet-based assignments and activities are used in this course. Instructional materials are obtained through the university’s virtual bookstore and can be accessed through iCampus: http:bookstore. mbsdirect. net/strayer. htm. Courses with Internet-based assignments and activities on publisher sites may require the purchase of onetime access codes. When purchasing used textbooks, a separate access code purchase will be necessary. Discussions Students taking this course online are required to post their discussions to a weekly thread in the online course shell. Respond to at least two (2) other students’ posts to earn full credit for each discussion. As it is always possible that you could lose your work due to unforeseen circumstances, you should routinely save your work in a separate file before posting in the course discussion area. Professors hold discussions during class time for on-ground students. Check with your professor if any additional discussion participation is required in the online course shell outside of class hours. Assignments A standardized performance grading rubric is a tool your professor will use to evaluate your written assignments. Review the rubric before submitting assignments that have grading rubrics associated with them to ensure you have met the performance criteria stated on the rubric. Grades are based on individual effort. There is no group grading; however, working in groups in the online or on-ground classroom is acceptable. Assignments for online students are always submitted through the online course shell. On-ground professors will inform students on how to submit assignments, whether in paper format or through the online course shell. Resources The Resource Center navigation button in the online course shell contains helpful links. Strayer University Library Resources are available here as well as other important information. You should review this area to find resources and answers to common questions. Technical support is available for the following: †¢ For technical questions, please contact Strayer Online Technical Support by logging in to your iCampus account at https://icampus. strayer. edu/login and submitting a case under â€Å"Student Center,† then â€Å"Submit Help Ticket. † If you are unable to log in to your iCampus account, please contact Technical Support via phone at (877) 642-2999.  ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 16 of 17 MKT505 – Student Notes †¢ For concerns with your class, please access the Solution Center by logging in to your iCampus account at https://icampus. strayer. edu/login and submitting a case under â€Å"Student Center,† then â€Å"Submit Help Ticket. † If you are unable to log in to your iCampus account, please contact the IT Help Desk at (866) 610-8123 or at mailto:IThelpdesk@Strayer. edu. TurnItIn. com is an optional online tool to assess the originality of student written work. Check with your professor for access and use instructions. The Strayer Policies link on the navigation bar in the online course shell contains academic policies. It is important that students be aware of these policies. .  ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 17 of 17 How to cite Mkt 505 Courseguide, Papers